ChickfilA opening new beverage concept. What to know about Daybright. Michelle Del Rey , USA TODAY September 24, 2025 at 8:36 PM 8 ChickfilA opening new beverage concept. What to know about Daybright.
- - Chick-fil-A opening new beverage concept. What to know about Daybright.
Michelle Del Rey , USA TODAY September 24, 2025 at 8:36 PM
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Chick-fil-A opening new beverage concept. What to know about Daybright.
Chick-fil-A is launching a beverage-focused concept called Daybright, the chicken chain confirmed to USA TODAY.
The restaurant will feature specialty coffees, smoothies, cold-pressed juices and food. Though the restaurant will be operated by Red Wagon Ventures LLC, a subsidiary of Chick-fil-A Inc., it will not feature the popular fast-food chain's menu items.
Daybright will operate as a standalone concept. Red Wagon Ventures was established in January 2017 to "create new concepts and services beyond Chick-fil-A restaurants, with a mission of exploring new ventures," the company said in a statement emailed to USA TODAY on Wednesday, Sept. 24.
The first location is scheduled to open in the Greater Atlanta area in the fall, according to the company's statement. The company said more details would be available in the future.
Chick-fil-A has previously expanded into other business ventures. In 2023, the company opened Little Blue Menu, a restaurant in College Park, Maryland, serving up Chick-fil-A classics alongside wings and burgers.
Other fast food chains have tried similar beverage-focused concepts
Other fast food chains have tested, or plan to open similar concepts to Chick-fil-A's Daybright.
This year, Taco Bell expanded its Live Más Café after test-launching it in California in 2024. The café offers a wide selection of beverages, including specialty coffees and a newly launched Refrescas, drinks crafted to "quench every kind of craving – whether you're seeking a refreshing sip, an energizing boost or a frozen escape."
Taco Bell plans to open 30 of the locations across Texas and Southern California by 2025. The café will also serve popular Taco Bell menu items.
McDonald's similarly tried a beverage concept called CosMc's in 2023. The five alien-themed locations closed just two years after launching, but the company said it would bring the CosMc's drinks to McDonald's locations across the United States.
Michelle Del Rey is a trending news reporter at USA TODAY. Reach her at [email protected]
This article originally appeared on USA TODAY: What is Daybright? Chick-fil-A's new beverage-focused concept.
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