Bad Bunny to headline Super Bowl 2026 halftime show: 'This is for my people' Brendan Morrow and Pamela Avila, USA TODAY September 28, 2025 at 9:00 PM 0 Bad Bunny is headed to the Super Bowl.
- - Bad Bunny to headline Super Bowl 2026 halftime show: 'This is for my people'
Brendan Morrow and Pamela Avila, USA TODAY September 28, 2025 at 9:00 PM
0
Bad Bunny is headed to the Super Bowl.
A week after he concluded his 31-date Puerto Rico residency, the reggaeton superstar was revealed as the headliner for the Super Bowl LX halftime show in 2026. The news was announced Sunday, Sept. 28, during the Sunday Night Football game between the Dallas Cowboys and Green Bay Packers.
Hours before the announcement was officially shared, rumors of Bad Bunny as the headliner were circulating online. Then, finally, Bad Bunny − in a collaboration post with the NFL, Apple Music and Roc Nation − shared a video of himself sitting atop a goal post on a beach as his "Callaíta" plays in the background.
"Super Bowl LX. Bay Area. February 2026," the post was captioned.
In a nod to his Puerto Rican heritage, Bad Bunny wore a pava, a traditional hat made from leaves of the Puerto Rican hat palm. "What I'm feeling goes beyond myself," Bad Bunny said in a statement shared by the NFL. "This is for my people, my culture, and our history."
More: Bad Bunny's 31-date Puerto Rico residency was a love letter to the island and its people
Cardi B, Chencho Corleone, Ivy Queen and reggaeton duo Jowell y Randy." style=padding-bottom:56%> Cardi B, Chencho Corleone, Ivy Queen and reggaeton duo Jowell y Randy." data-src=https://ift.tt/swce96t class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="Bad Bunny concluded the U.S. leg of his "World's Hottest Tour" at SoFi Stadium in Inglewood, California, with back-to-back shows on Sept. 30 and Oct. 1, 2022. The concerts featured musical guests Arcángel, Bomba Estéreo, Cardi B, Chencho Corleone, Ivy Queen and reggaeton duo Jowell y Randy."> Cardi B, Chencho Corleone, Ivy Queen and reggaeton duo Jowell y Randy." src=https://ift.tt/swce96t class=caas-img>
declaring Oct. 1 as the official Bad Bunny Day. " style=padding-bottom:56%>declaring Oct. 1 as the official Bad Bunny Day. " data-src=https://ift.tt/hiBWeAf class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="Bad Bunny closed out Los Angeles on a historic note. The City of Los Angeles honored the megastar for his "immense cultural impact to the Latino community across the City of L.A." by declaring Oct. 1 as the official Bad Bunny Day. ">declaring Oct. 1 as the official Bad Bunny Day. " src=https://ift.tt/hiBWeAf class=caas-img>
two new wax figures at Orlando and New York's Madame Tussauds on April 19, 2022. The figure at Madame Tussauds New York is wearing the iconic all-silver look from the Grammy-winner's 2020 Super Bowl performance alongside Jennifer Lopez, Shakira, and J Balvin, complete with the same silver jacket he wore. The wax figure in Orlando is wearing an outfit originally from his WWE Royal Rumble performance and is featured in his "Booker T" music video. For the figure, Bad Bunny donated his trenchcoat, vest, trousers, and pants. " style=padding-bottom:56%>two new wax figures at Orlando and New York's Madame Tussauds on April 19, 2022. The figure at Madame Tussauds New York is wearing the iconic all-silver look from the Grammy-winner's 2020 Super Bowl performance alongside Jennifer Lopez, Shakira, and J Balvin, complete with the same silver jacket he wore. The wax figure in Orlando is wearing an outfit originally from his WWE Royal Rumble performance and is featured in his "Booker T" music video. For the figure, Bad Bunny donated his trenchcoat, vest, trousers, and pants. " data-src=https://ift.tt/PljsDVu class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="The Puerto Rican superstar revealed two new wax figures at Orlando and New York's Madame Tussauds on April 19, 2022. The figure at Madame Tussauds New York is wearing the iconic all-silver look from the Grammy-winner's 2020 Super Bowl performance alongside Jennifer Lopez, Shakira, and J Balvin, complete with the same silver jacket he wore. The wax figure in Orlando is wearing an outfit originally from his WWE Royal Rumble performance and is featured in his "Booker T" music video. For the figure, Bad Bunny donated his trenchcoat, vest, trousers, and pants. ">two new wax figures at Orlando and New York's Madame Tussauds on April 19, 2022. The figure at Madame Tussauds New York is wearing the iconic all-silver look from the Grammy-winner's 2020 Super Bowl performance alongside Jennifer Lopez, Shakira, and J Balvin, complete with the same silver jacket he wore. The wax figure in Orlando is wearing an outfit originally from his WWE Royal Rumble performance and is featured in his "Booker T" music video. For the figure, Bad Bunny donated his trenchcoat, vest, trousers, and pants. " src=https://ift.tt/PljsDVu class=caas-img>Bad Bunny is set to portray the title role in "El Muerto," making history as Marvel's first Latino lead in a live-action film. He calls the film the "perfect role" for him.
Before suiting up as the super-powered wrestler, the Puerto Rican rapper will make his big-screen acting debut in the neon-drenched "Bullet Train" (in theaters July 29), doing battle with Brad Pitt. " style=padding-bottom:56%>Bad Bunny is set to portray the title role in "El Muerto," making history as Marvel's first Latino lead in a live-action film. He calls the film the "perfect role" for him.
Before suiting up as the super-powered wrestler, the Puerto Rican rapper will make his big-screen acting debut in the neon-drenched "Bullet Train" (in theaters July 29), doing battle with Brad Pitt. " data-src=https://ift.tt/eLtWAq5 class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="Sony Pictures announced during April 2022's CinemaCon that Bad Bunny is set to portray the title role in "El Muerto," making history as Marvel's first Latino lead in a live-action film. He calls the film the "perfect role" for him.
Before suiting up as the super-powered wrestler, the Puerto Rican rapper will make his big-screen acting debut in the neon-drenched "Bullet Train" (in theaters July 29), doing battle with Brad Pitt. ">Bad Bunny is set to portray the title role in "El Muerto," making history as Marvel's first Latino lead in a live-action film. He calls the film the "perfect role" for him.
Before suiting up as the super-powered wrestler, the Puerto Rican rapper will make his big-screen acting debut in the neon-drenched "Bullet Train" (in theaters July 29), doing battle with Brad Pitt. " src=https://ift.tt/eLtWAq5 class=caas-img>range. Bad Bunny made his debut as a professional wrestler in April 2021 at WWE's WrestleMania 37. In this photo, taken Jan. 29, 2022, Bad Bunny jumped into the ring again during the Royal Rumble match at The Dome at America's Center. " style=padding-bottom:56%>range. Bad Bunny made his debut as a professional wrestler in April 2021 at WWE's WrestleMania 37. In this photo, taken Jan. 29, 2022, Bad Bunny jumped into the ring again during the Royal Rumble match at The Dome at America's Center. " data-src=https://ift.tt/RhVEDQg class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="He's got range. Bad Bunny made his debut as a professional wrestler in April 2021 at WWE's WrestleMania 37. In this photo, taken Jan. 29, 2022, Bad Bunny jumped into the ring again during the Royal Rumble match at The Dome at America's Center. ">range. Bad Bunny made his debut as a professional wrestler in April 2021 at WWE's WrestleMania 37. In this photo, taken Jan. 29, 2022, Bad Bunny jumped into the ring again during the Royal Rumble match at The Dome at America's Center. " src=https://ift.tt/RhVEDQg class=caas-img>
22nd Latin Grammy Awards. That night he took home the award for best rap/hip hop song for "Booker T" and best urban music album for "El Último Tour del Mundo." " style=padding-bottom:56%>22nd Latin Grammy Awards. That night he took home the award for best rap/hip hop song for "Booker T" and best urban music album for "El Último Tour del Mundo." " data-src=https://ift.tt/Y4XkA6b class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="Days prior, Bad Bunny hit the stage at MGM Grand Garden Arena on Nov. 18, 2021, to perform during the 22nd Latin Grammy Awards. That night he took home the award for best rap/hip hop song for "Booker T" and best urban music album for "El Último Tour del Mundo." ">22nd Latin Grammy Awards. That night he took home the award for best rap/hip hop song for "Booker T" and best urban music album for "El Último Tour del Mundo." " src=https://ift.tt/Y4XkA6b class=caas-img>
History in the making. In June 2020, Bad Bunny became the first Latin urban musician to pose for the cover of Rolling Stone (his then-girlfriend, Gabriela Berlingeri, became the first Latina to shoot a Rolling Stone cover photo and Latin music editor Suzy Exposito was the first Latina to write a cover story for the magazine)." style=padding-bottom:56%>History in the making. In June 2020, Bad Bunny became the first Latin urban musician to pose for the cover of Rolling Stone (his then-girlfriend, Gabriela Berlingeri, became the first Latina to shoot a Rolling Stone cover photo and Latin music editor Suzy Exposito was the first Latina to write a cover story for the magazine)." data-src=https://ift.tt/6wJDidL class=caas-img data-headline="Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026" data-caption="History in the making. In June 2020, Bad Bunny became the first Latin urban musician to pose for the cover of Rolling Stone (his then-girlfriend, Gabriela Berlingeri, became the first Latina to shoot a Rolling Stone cover photo and Latin music editor Suzy Exposito was the first Latina to write a cover story for the magazine).">History in the making. In June 2020, Bad Bunny became the first Latin urban musician to pose for the cover of Rolling Stone (his then-girlfriend, Gabriela Berlingeri, became the first Latina to shoot a Rolling Stone cover photo and Latin music editor Suzy Exposito was the first Latina to write a cover story for the magazine)." src=https://ift.tt/6wJDidL class=caas-img>
1 / 67Revisit Bad Bunny's career highlights as the Puerto Rico star sets eyes on Super Bowl 2026Following his three shows at the Crypto.com Arena in Los Angeles, Bad Bunny attended the game between Golden State Warriors and the Los Angeles Lakers on March 16, 2024.Bad Bunny to perform at Super Bowl 2026 amid world tour dates
"Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL," the musician added, which translates to, "Go on and tell your grandma that we'll be at the Super Bowl halftime show."
Bad Bunny may have wrapped his sold-out residency at the Coliseo de Puerto Rico, but he's not necessarily taking a holiday before hitting the Super Bowl stage in February. The "Tití Me Preguntó" artist kicks off his 24-date Debí Tirar Más Fotos world tour in Santo Domingo, Dominican Republic, on Nov. 21.
The tour will include stops in Colombia, Mexico, Brazil, Australia, Japan, Spain and the United Kingdom.
The 2026 Super Bowl, scheduled for Feb. 8, lands a day after Bad Bunny wraps three nights in Santiago, Chile, Feb. 5-7. The football game will be held at Levi's Stadium in Santa Clara, California.
Bad Bunny technically made his Super Bowl debut in 2020 when he performed during Shakira and Jennifer Lopez's co-headlining halftime show.
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