
'SXSW London will be a love letter to the city – we ought to be here'
SXSW is coming to London for the very first time this year (Picture: The Stage)SXSW, a conference encompassing music, art, business and innovation, kicked off in London today for the first time in its 38-year history. Attendees will witness a historic 'love letter to London', SXSW CEO Max Alexander tells Metro, one of the conference's media partners, with more than 25 Shoreditch venues hosting daily talks, panels, performances and more.
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