Target launches totally new wine bottle to please the green lobby but everyday drinkers are furious

New Photo - Target launches totally new wine bottle to please the green lobby but everyday drinkers are furious

Target launches totally new wine bottle to please the green lobby but everyday drinkers are furious


Next time you grab a bottle of wine at Target, it might feel a little different.... and weirdly light. But don't worry — you're not being shortchanged. That's because the retail giant has begun stocking wine in much lighter paper bottles — an eco-friendly push that could surprise customers used to the classic clink of glass. Four varieties under the new Collective Good label — Red Blend, Sauvignon Blanc, Cabernet Sauvignon, and Pinot Grigio — have landed in 1,200 stores, starting at $9.
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