Vegan backlash gathers pace as old-school staple they said would die roars back
Vegan alternatives to meat and dairy have surged over the last two decades, as health and climate concerns pushed consumers away from traditional animal products. Americans now drink half as much dairy milk as they did in the 1970s, with options like almond and oat milk capturing a growing share of the market. But the tide may be turning. Milk is making a comeback — and its plant-based rivals are seeing a sharp drop in sales.
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