Surprising restaurant chain claims the title as America's margarita king
Chili's holds the title of America's margarita king after pulling off 'the best comeback of all time.' Margaritas are the top-selling cocktail in the US, and Chili's sells more than any other restaurant brand nationwide. Last year alone, it sold more than 25 million margaritas. Chief marketing officer (CMO) George Felix revealed its iconic margaritas are an important part of the restaurant chain while speaking with Marketing Dive. The beverages also inspired Chili's to walk on the creative side and create a rom-com short film with Lifetime titled 'I'll Be Home for National Margarita Day.
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