How 'naive' SoulCycle co-founder missed out on $90 million payday from sale of fitness chain
A new podcast exposing the secrets behind SoulCycle has revealed how the fitness chain's 'naive' co-founder Ruth Zukerman missed out on a $90 million payday from the sale of the company. The seven-part audio series, titled the Cult of Body & Soul, tracks the incredible rise and fall of the indoor cycling class that sparked a fitness craze in the the 2010s. In the first episode, SoulCycle's 2006 founding by celebrity talent agent Julie Rice and wealthy entrepreneur Elizabeth Cutler, along with their spin instructor at the time, Zukerman, is explored for the first time ever.
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