Hooters axes one of its most famous traditions in drastic attempt to avoid bankruptcy
Hooters is tossing one of its most famous traditions in an attempt to avoid bankruptcy as its iconic 'bikini nights' are due to be slashed. While the famous chain plans to incorporate fresher ingredients and quicker service, it has also announced they would be dropping 'bikini nights' in an effort to rebrand its risqué image. Neil Keifer, chief executive officer of the founder-owned unit, HMC Hospitality Group, told Bloomberg: 'I'm calling it re-Hooterization.
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